Tuesday, November 25, 2008

GM Lets The Tail Go

Tiger Woods will have a little less pocket change, as General Motors will not be renewing Woods’ endorsement contract, believed to be worth about $7 to $8 million per year. Moreover, GM will take a more limited approach to its marketing on the PGA Tour and reduce their exposure at certain events.

This move by General Motors is an obvious sign of the times, as American automakers (perhaps anticipating their eventual bailout from the Federal government… wink, wink, nudge nudge) must prudently trim their expenditures.

In terms of Woods’ endorsement portfolio (Nike, Gatorade, Gillette, Tag Heuer), it always seemed that Buick was a not-so-obvious fit. It ranks right up there with MJ endorsing Ball Park Hot Dogs. I’m sure Buick had a heyday back when Edsels were still the joke. But lets face it; analogizing Tiger’s excellence to an American-made car is like comparing a diamond to a booger.

But Buick isn’t totally lost. The 2009 Wildcat Gran Sport will only set you back around $60,000, has a real retro-sleek look to it and perhaps something that Tiger would actually keep in his garage.

Tiger Drives The Wildcat. Ring that one up the flagpole!

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